PASSIVE, PUSH & PULL MARKETING

There are only three types of marketing that we can do and they are: Passive Marketing, Push Marketing and Pull Marketing.

3 TYPES OF MARKETING

What is PASSIVE marketing?

Passive marketing is marketing that is does not involve a direct human agent and is delivered via a stationary platform.

Printed billboard ads, ads on websites or website platforms or rack cards or business cards sitting in a display case are all passive marketing methods.

Electronic audio ads are forms of passive marketing.  Things such as conventional or internet radio, audio files on a website or podcast ads are also passive ads.

Electronic video ads are forms of passive marketing as well.  Things like videos on websites or YouTube channels or cable television ads are passive ads.

• Passive marketing is getting your message to your target via a passive marketing vehicle. 
  
  With passive marketing, you are simply trying to display your message to your target.

What is PUSH marketing?

Push marketing requires a human agent.  Handing someone a business card or brochure is a PUSH.  Sending a direct mail resource is a PUSH.  Sending an email soliciting business is a PUSH.

Telemarketing is a form of PUSH marketing.

• PUSH marketing is getting your message to your target via an active marketing vehicle.  
  
  With push marketing, you are utilizing a human being in a very direct method to get your message to your target.

What is PULL marketing?

Pull marketing 

• PULL marketing is getting your message to your target via an active marketing vehicle.  
  
  With pull marketing, you are responding to your target by answering their questions via a phone or video call, email or social media platforms.

A Biblical Principal

"Counsel in the heart of man is like deep water; but a man of understanding will draw it out." - Proverbs 20:5

I can remember as a child getting a drink of cool water from my uncles deep well on his ranch in Texas on very hot summer days.  It was invited and refreshing.

I did not feel that way when my brother drew up a full bucket and dumped it on my head.  It was not appreciated.

Pull marketing is when your target is PULLING information out of you.  Your are not passively displaying it (though they may have seen this) and you are not "pushing" something on them (though they may have seen this, too).

In pull marketing, you are the well and they are drawing this information out because they want it!

PEOPLE LOVE TO BUY BUT AREN'T SO CRAZY ABOUT BEING SOLD

People Love to Buy!

Most people like to shop when there is something that they want to buy, they can afford it and the go to get it, whether it is at a physical store or shop or online.

Unfortunately, many people like to shop with a credit card in hand.  This is a bad idea unless they are using the card as a convenience and pay if off each month.  I can understand someone that is in a pinch and uses a credit card (without money in the bank to back it up)

If the money is in the bank, there is this thing called a Debit Card that provides the same convenience and results in an immediate expense instead of a debt.  That is a great "convenience" card.

People wanting to buy is not the problem.

People Hate being Sold!

Show me a person that likes a PUSHY SALESPERSON and I'll take a photo of a psycho for you.  (Not the desperate salesperson, but the strange potential buyer!)

If you are having to work hard to CONVINCE someone to buy your products are services, you can expect a disappointing outcome.

However, when they are ASKING you questions, THEY ARE SELLING THEMSELVES.  You are not doing the selling. Got it?

So, work on reversing the dynamic and get to the place of answering questions rather than delivering a lecture.