How to Double Your Website's Conversion Rate

So, if I understand you, you are asking me "explain to you how you can increase your website conversion rate"? Is that right? Yes.

How about if I can tell you how you could DOUBLE it?

"YES!"

The video below is a pitch for Best Way Websites, which is one of the SAAS programs I have developed.

Watch the video - 49 seconds and then read the information that is posted below.

So you would like to learn how to Double Your Website Conversion Rate. Awesome, I think I can help.

This one is really simple to do and easy to understand.

Greeting your website visitors directly and personally is the BEST WAY to convince them to TAKE THE NEXT STEP with your company.

A pitch (or welcome) video is like having your own TV commercial running on your website, 24 hours a day, seven days and week and 365 days a year - and even an extra day every four years (leap years).

USING A PITCH VIDEO PRESUPPOSES TWO THINGS

1) Your Website Has Been Properly Developed

Proper development means that your website includes:

a site that was designed for the site's target (was not created to satisfy you or make the website designers proud, but was created ON PURPOSE to appeal to your target audience)
a 100% mobile responsive design (delivers a GREAT experience to users regardless of the screen size they are using)
great on-site SEO (plenty of content to "feed" the search engines)
a user-focused layout (easy to navigate and scan - enabling "drill-down" for more information when they want it
appealing colors and images that relate to page's content
... and more ...

2) You Are Receiving Qualified Traffic to Your Website

Who is your target? How are you going to get them to your website? You MESSAGE must reach your target and draw them in to your website.

If these two things are true, then the only thing left for you to do is to CONVERT the human beings that are on your website from seekers to buyers. This is called a CONVERSION.

A conversion is not always a SALE. If your GOAL is to get someone to signup for your email list or subscribe to your podcast, then that would be the conversion.

You Must Have Effective Conversions

When your target lands on your website, what action do you want them to take? Your site's pages should include an obvious conversion vehicle. It could be an image, text, slide show or a video. It is best to be using a combination of all of these things, but NOTHING will be as effective at CONVERTING your target when they make it to your site as a "pitch" or "welcome" or "Call to Action VIDEO."

A website NON-CONVERSION is when someone:

Immediately clicks back or away
Browses through your site thinking it is helpful or interesting
Makes such a negative impression that browser tells others to NOT go to it

Getting a website CONVERSION could be any of the following:

They call you
They fill in a form
They make a purchase
They "bookmark" your site
They refer your site to others (email or phone)
They share your site with others (social media)

Convince them To Pick up the Phone, Complete a Contact Form or Push a "SHOP NOW" Button.

A video message that speaks directly to your target's needs has been shown to often DOUBLE response rates for websites.

USING A PITCH VIDEO OR CALL TO ACTION VIDEO HAS BEEN FOUND TO OFTEN DOUBLE RESPONSE RATES TO WEBSITES!

Why? Because NOTHING will engender trust like a video.

What is a Call to Action Video?

A call to action video is a video that has been carefully created with a message that does the following:

speaks directly to your target
confirms their pain or need
tells them you can fix their problem
promises to them a desired outcome
utilizes a call to action button

It doesn't have to be long, for example, just 20 seconds might do it!

SEE EXAMPLE BELOW